Kevin Liang

This is the ultimate UX Research Crash Course to end all UX research crash courses.

I've spent the past 10 years as a UX researcher working at the coolest teams (Google, Uber, Stubhub, Upwork, Unity etc...), and consulting various companies in different industries like fintech, games, automation, tools, logistics, and hardware, from small to large teams with varying levels of UX intelligence and maturity.

And now I've distilled some of the most important lessons I've learned into the ULTIMATE Crash Course for UX research. 
I spent years in monk mode and quit my job to create that full training. THAT’s how serious I am about UX research education. 

This video is actually a short (yes, SHORT) preview of a collection of the trainings in my 100+ hour Masterclass, so check out the link below if you're interested in learning more about the full class.

Please enjoy and let me know if you have any questions.
Mad love, Peace!!

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The ZERO TO UX SELF-PACED MASTERCLASS
Like what you see and want to learn more from the ULTIMATE User Research course in existence? I spent 5 YEARS toiling blood sweat and tears to create the ONLY Product UX Research masterclass I WISH I HAD! 
Module 1 is completely free!

https://zerotoux.teachable.com/p/masterclass


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Get my FREE UX Research Template Pack for this Crash Course
https://zerotoux.com/templates/

Which includes:
1) Industry-ready study plan to help you stay organized
2) Note-taking template to make analysis smoother and easier
3) Clean and crisp presentation template conducive to better storytelling

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CHAPTERS
0:00 Introduction
3:23 What UX Research Is and Isn't
9:38 Why do UX Research?
14:03 What are the qualities of a UX researcher?
17:52 Who are the key UXR Stakeholders and How to Work With Them
25:39 Day & Week in the Life of a UX Researcher
29:12 UX Research Team Structure
33:00 Types of Research, Strategic vs. Tactical vs. Generative vs. Evaluative
43:40 The Most Important Person in Any Business
49:18 What is Product Management & Why Should UXRs Know It?
52:50 Metrics Aren't Everything - Campbell's Law
55:12 What is the Research Roadmap? Project Management
1:00:42 Research Roadmap Planning Walkthrough
1:25:27 The UX Research Process
1:28:48 How to Craft a Winning Study Plan
1:34:39 How Long Should the Study Plan Take You?
1:39:10 Kevin's PRO Tip for Organization and Clarity in the Study Plan
1:47:20 Why a Study Plan is Crucial
1:50:53 A Framework for how to Formulate Research Questions
1:53:02 How Much Domain Knowledge Do You Need?
1:57:00 How to Involve & Collaborate with Stakeholders
1:59:40 How to Handle Stakeholders Going Wild
2:03:10 How to Write Good Product Recommendations (and Avoid Bad ones)
2:10:20 How to Maintain Momentum AFTER a Study
2:13:03 Data Analysis - AI vs. Human & Why Should You Always Analyze First
2:27:37 How to Report Small Sample Sizes
2:36:26 Introduction to Qualitative UX Research Methods
2:38:06 Usability Testing Intro
2:43:35 Sampling and Sample Size for Usability Testing
2:47:55 Card Sorting Intro
2:52:32 How to Conduct Moderated or Unmoderated Card Sorts
2:56:50 Field Methods (Contextual Inquiry) Intro
3:02:10 Diary Study Intro
3:08:37 Experimental Design - Between & Within-Subjects
3:18:14 Counterbalancing and Pseuorandomization
3:25:34 The Dark Side of Research - Ethics
3:29:38 History of Ethics - Belmont Report
3:33:00 Introduction to Tracking and Measuring UX Research Impact
3:36:46 5 Steps to Measuring UX Success
3:42:16 Track This: Product Impact
3:45:32 Track This: Team/Organizational Impact
3:48:13 Track This: Operational Impact - Elevating the UXR Practice
3:51:24 Track This: Personal Impact
3:52:58 What is Leadership? The Makings of a Leaders
3:56:50 Are Leaders Born or Made? Leadership Theories
4:00:18 Daniel Goleman's 6 Leadership Styles
4:02:30 How to Exercise Influence
4:04:38 Emotional Intelligence & Empathy
4:06:54 Manipulation vs. Persuasion vs. Ifnluence
4:10:31 How to Gain Influence as a UX Leader
4:14:23 Handling Tough Situations
4:26:05 Communication Styles
4:30:45 Conclusion & Thank You - Check Out the Masterclass!

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Kevin's Recommended Books Every UX Leader Needs to Read:
https://amzn.to/3BxwqgL

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Say hi on social media!

Website: https://www.zerotoux.com
Instagram: https://www.instagram.com/zerotoux
Linkedin: https://www.linkedin.com/in/kevinliang-1
Facebook Group: https://www.facebook.com/zerotoux
Medium: https://medium.com/@PretendAstronaut

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If you have questions about anything UX Research, feel free to email me.
kevin@zerotoux.com

🎵Intro music by Rogue VHS - "Pale Blue" 🎵
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*Disclosure: I am a participant in the Amazon Services LLC Associates Program. I may earn a small commission for my endorsement, recommendation, testimonial, and/or link to any products or services from this website if you choose to use any of the above affiliate links.

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