Welcome

The value of brands for digital marketing

The elements of a digital marketing strategy

Define your marketing goals

Paid, owned, and earned media

Attract customers with search engine optimization

Reach customers with search engine marketing

Introduction to social media and email marketing

Google Career Certificates

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. 

Take the Certificate HERE: https://goo.gle/47SIQvp

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Welcome
1:44 The value of brands for digital marketing
5:41 The elements of a digital marketing strategy
10:13 Define your marketing goals
15:00 Paid, owned, and earned media
19:28 Attract customers with search engine optimization
23:53 Reach customers with search engine marketing
28:25 Introduction to social media and email marketing

Subscribe HERE: https://bit.ly/SubscribeGCC

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate

Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate

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