The Diary Of A CEO

This episode will teach you everything you would learn in a business degree, saving you $200,000 and 10,000 hours

Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’.

00:00 Intro
02:00 Why Did You Write The Personal MBA 
04:32 What Is An MBA? 
10:30 Should You Do A MBA?
14:19 How Difficult Is Starting And Running A Business? 
16:57 First Steps To Setting Up A Business 
19:29 Loads Of Business Are Finding Problems To Solve 
27:49 How To Give Value To The End Consumer 
35:47 How Do You Find Out If Your Idea Is Good? 
39:11 This Is The Wrong Approach When Starting A Business 
40:49 Why Should You Start With Value? 
42:35 How To Market 
44:04 Psychology & Marketing 
46:06 Creating A Drive In The Marketing Strategy 
48:23 Think Different 
50:52 Be Brave To Do Something Completely Different 
58:39 How To Become A Good Marketer 
01:00:31 The Sales Piece In Any Business 
01:04:38 Customer Service Matters 
01:06:09 The Sales Framework 
01:13:06 How Important Is Hiring? 
01:14:50 What Role Does Competition Play? 
01:19:09 Let's Talk Money 
01:24:17 What Numbers Should I Pay Attention To? 
01:26:35 Experimenting 
01:34:55 Every Complex System Starts In A Simple Way 
01:39:06 Mastering A Job 
01:43:54 Ten Major Principles To Learn Anything 
01:55:24 Removing Any Friction In The Process 
02:01:38 Last Guest Question

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You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://amzn.to/4f1qJa4 

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